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Ritz launches new mini format to target snackers of all types | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Justin Crann

Ritz has big hopes for a mini format. According to parent company Mondelez, one in four Ritz snackers enjoy the cracker on its own, rather than with toppings or pairings, so the CPG is targeting that segment – as well as those looking to get their Ritz fix on the go – with a pair of new miniature cracker SKUs.

http://strategyonline.ca/2023/04/26/ritz-launches-new-mini-format-to-target-snackers-of-all-types/
 

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